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Custom and headless storefronts Vanja Devčić Vanja DevčićSenior e-commerce engineer · 16+ years

Headless storefronts that stay fast after launch.

Next.js and React storefronts, API-driven commerce and custom integrations, built and looked after by a senior e-commerce engineer who stays on the project after launch.

Takes about 30 seconds. No email needed for the first result. Plans €290 to €1,490 a month, fixed in writing.

Next.jsReactGraphQLREST APIsVercel
Prefer to talk first? Book a 20-minute call
vdev audit --device=mobile --network=4g live
Check your store now Mobile speed, platform and the biggest issue, in about 30 seconds. No email needed for this part.
Report by email

I will run it and email you the report

Home, category and product pages, real-visitor data and the platform check. Usually within one working day.

Used for the report and one follow-up. Unsubscribe in one click. Privacy

What does a full report look like?
Stores I have worked on
  • Bamford
  • Daylesford
  • Stanley/Stella
  • Steunkousen.nl
Work done as a member of agency and in-house teams; the stores are their clients, not mine. My role on each.
“He is genuinely one of the most proactive, insightful and solution-orientated developers I have worked with.”
Ian Rushton, Principal Developer · all recommendations on LinkedIn
Common issues

Where headless stores usually lose their speed

  1. 01
    Hydration costLarge client-side bundles that make a statically rendered page slow to respond on phones.
  2. 02
    API latencyProduct, price and stock data fetched on every request without a caching strategy.
  3. 03
    Image pipelineImages served without the right sizes, formats or CDN configuration.
  4. 04
    Build and deploy pipelineSlow or fragile builds that make every small change expensive.
  5. 05
    Rendering for searchContent that search engines and social previews cannot read reliably.
What V.DEV does on Headless
  • Next.js, Astro and React storefronts
  • Caching and revalidation strategy
  • Commerce, CMS and ERP integrations
  • CI/CD, preview environments and monitoring
  • Ongoing features and fixes after launch
Check my store
Process

From a free check to a store that improves every month

Three steps. The first is free.

  1. Step 01Free
    Free store check

    Enter your URL. Get speed and theme findings, ranked by impact, in about 30 seconds. The full report follows by email within one working day. Unlock the full fix plan on it for €120 when you want the fixes, instantly.

    Check my store
  2. Step 02€290
    Engineering audit, €290

    Code review, a roadmap and your fixed monthly price. Credited to your first month, refundable for 14 days.

    Book the engineering audit
  3. Step 03Monthly
    We ship every month

    Send requests in your Jira, Asana or Slack. Tested on staging, then shipped, with a report on the 1st.

See the whole process in 2:39

The three steps above, recorded on the real site: the free check, the report, booking and paying for the engineering audit, the questionnaire after payment, and the monthly report. Captions on screen, no sound.

Start with the free check
walkthrough.mp46 steps · 2:39
A typical month

What 8 hours on a headless store look like

Real-shaped examples of a Growth month. Bigger items such as migrations and version upgrades are quoted as projects, so the plan hours stay for the work that keeps the store moving.

See the plans
  1. Stale prices fixedProduct prices were cached past their revalidation window; the revalidation and cache tags corrected. 2 h
  2. CMS block on the product pageA content block from your CMS added to the product page through the existing GraphQL layer. 3 h
  3. Core Web Vitals regression fixedA dependency update doubled client JavaScript on the home page; found in monitoring, split and deferred. 2 h
  4. Preview environment for marketingA preview deployment per branch so marketing can check landing pages before they go live. 1 h
Headless questions

Asked by Headless stores

General questions about communication, billing and access are in the full FAQ.

Which stacks do you work with?

Next.js, Astro and React storefronts on Vercel, Netlify or your own hosting, talking to Magento, Shopify or a commerce API, with a headless CMS where there is one.

Can you take over an existing headless storefront?

Yes. The engineering audit reads the codebase, the data layer and the deployment first, so you know what you have before a plan starts.

Do you build headless from scratch?

As a project, when it is the right call. Honest version: for most stores it is not. A fast theme or Hyvä is cheaper to build and to run, and I will tell you which one you are.

Is headless the reason we are slow?

Sometimes. Client-side rendering of everything, heavy hydration and a third-party script per feature are the usual causes, and they are fixable without rebuilding.

Plans

Fixed scope. Predictable monthly pricing.

Staging-first deploys and a monthly report in every plan, working in your own tools. Your price is fixed in the engineering audit. What decides it?

Maintenance
Care
€290–€390 a month
  • Security patches and updates
  • Uptime and speed monitoring
  • Up to 3 hours of changes a month
Start free check
Active roadmap
Scale
€1,290–€1,490 a month
  • Everything in Growth
  • Up to 16 hours of development a month
  • Architecture and code review for your team
Start free check
White-labelAgencies
Agency retainer
€2,400–€4,800 a month
  • 20 to 40 senior hours a month
  • White-label, under your name
  • No hiring, no payroll
Agency details

Not sure which size? The €290 audit ends with the plan I would choose for your store and why. Need more than 16 hours a month? Book a 20-minute call and we size it.

How you get to your price
  1. 01Free check, about 30 seconds. Mobile speed, platform and the biggest issue, then the full report by email. No call. Want the fixes right away? Unlock the full fix plan on the report for €120.
  2. 02Engineering audit, €290 once. I read the code and set your exact monthly price inside the range (€290 to €390 for Care, €690 to €990 for Growth, €1,290 to €1,490 for Scale), depending on the size and state of the store.
  3. 03The plan starts. The €290 is credited to your first month and the price stays the same every month after.
3-month initial term, then 30 days' notice Extra hours €95 an hour, estimated and approved first Founding prices for the first 10 clients, fixed for 12 months from the start of your plan. VAT excluded
Compare plans in detail Show
Spec CareGrowthScaleAgency retainer
Hours a month up to 3 up to 8 up to 16 20 to 40
Security patches and updates Included Included Included within hours
Uptime and Core Web Vitals monitoring Included Included Included on request
Staging-first deploys Included Included Included Included
Performance and conversion work — Included Included Included
New features small changes Included Included Included
Architecture and code review input — — Included Included
White-label, under your name — — — Included
Works in your Jira, Asana, Slack or Teams Included Included Included Included
A free board set up for you if you have no tool Included Included Included Included
Monthly report Included Included Included Included
First response 1 working day 1 working day 1 working day priority queue
Term 3 months, then 30 days 3 months, then 30 days 3 months, then 30 days monthly
Billing monthly or annual monthly or annual monthly or annual monthly

New features, migrations and new stores are quoted at a fixed price. Need advice instead? See consulting. Book a 20-minute call

Security

Your code stays yours.

NDA signed before access, read-only for the audit, removed on delivery.

How access works
  • Signed before accessNDA and data processing agreement are part of the agreement you sign at checkout. Nothing is accessed before that.
  • Read-only for the auditThe audit needs to read code, not change it. No production changes, no deploys.
  • No customer dataNo production database. If data is needed, an anonymised copy is used.
  • Personal, revocable accessOne named account, 2FA on. Anything that has to be a secret reaches me through the secure drop: sealed in your browser with my public key, readable only on my machine, never by email. You can revoke it any time.
Free check

See what is slowing your store down

Free, no call. Results by email within one working day.

We use your email for the report and one follow-up. Unsubscribe in one click.

Know what you need Tell me about your store
Prefer to talk Book a 20-minute call